ACTIVE CLIENT

PREVIOUS CLIENT

Croydex

Solution:

Digital marketing strategies and account management across SEO accounts delivering impactful results

Services:

Launch Website

Digital marketing strategies and account management across SEO accounts delivering impactful results

Launch Website

Overview:

Croydex is one of the leading suppliers of bathroom accessories that focus on in-house design.

‍

Croydex offers a professional range of products that feature top-of-the-range materials without compensating for installation or fixings.

Skip to a specific project...

The Challenge

Croydex approached us at Ayko with a multifaceted objective: They wanted to improve the overall crawl ability of the site and increase visibility for core terms like 'Toilet Seats' and 'Shower Curtain'. While simultaneously targeting non-branded users unaware of the brand to increase overall site-wide conversions.

Improve Visibility for core terms

Increase Site-wide Conversions

Improve Crawl Ability of the Site

Croydex sought a bespoke SEO strategy that would address the site’s technical and content aspects.

Tackling Similar Problems? Get in Touch

The Challenge

Croydex approached us at Ayko with a multifaceted objective: They wanted to improve the overall crawl ability of the site and increase visibility for core terms like 'Toilet Seats' and 'Shower Curtain'. While simultaneously targeting non-branded users unaware of the brand to increase overall site-wide conversions.

Improve Visibility for core terms

Increase Site-wide Conversions

Improve Crawl Ability of the Site

Croydex sought a bespoke SEO strategy that would address the site’s technical and content aspects.

“

”

Our Approach

Croydex approached us at Ayko with a multifaceted objective: They wanted to improve the overall crawl ability of the site and increase visibility for core terms like 'Toilet Seats' and 'Shower Curtain'. While simultaneously targeting non-branded users unaware of the brand to increase overall site-wide conversions.

Resolving 404 navigation errors and updating broken internal links.

Optimising the robots.txt file to prevent unnecessary URLs from being crawled.

Optimising product URLs and addressing duplicate Product Listing Pages (PLPs).

Conducting thorough keyword research and mapping to align content with user intent.

Adding an XML Sitemap in the robots.txt file for better search engine visibility.

Eliminating unnecessary internal redirects to enhance crawl efficiency.

Results

Since implementing the SEO strategy, Croydex has seen remarkable improvements to its site. A standout achievement is the surge in keyword rankings, with ‘Toilet Seats‘ now securing the 2nd position on Google, a significant leap from the previous 58th rank. Moreover, Croydex has secured 1st-page rankings for terms such as ‘D-Shaped Toilet Seats’ (4th position, previously 10th) and ‘Shower Curtains’ (6th position, previously 19th).

110%

Increase in Non-Branded Clicks

27.96%

Increase in Non-Branded impressions

23.1%

Increase in New Users

20%

Increase In Sessions

Want Results? Get in Touch

Results

Since implementing the SEO strategy, Croydex has seen remarkable improvements to its site. A standout achievement is the surge in keyword rankings, with ‘Toilet Seats‘ now securing the 2nd position on Google, a significant leap from the previous 58th rank. Moreover, Croydex has secured 1st-page rankings for terms such as ‘D-Shaped Toilet Seats’ (4th position, previously 10th) and ‘Shower Curtains’ (6th position, previously 19th).

Want Results? Get in Touch

110%

Increase in Non-Branded Clicks

27.96%

Increase in Non-Branded impressions

23.1%

Increase in New Users

20%

Increase In Sessions

“

”

The Challenge

Croydex wanted to create a transactional store dedicated solely to toilet seats, providing a focused platform to showcase their full range of toilet seat products. Although the project deadline was set for 30th June, the site was successfully completed ahead of schedule on the 25th June.

‍

The Challenge

Croydex wanted to create a transactional store dedicated solely to toilet seats, providing a focused platform to showcase their full range of toilet seat products. Although the project deadline was set for 30th June, the site was successfully completed ahead of schedule on the 25th June.

‍

Improve Visibility for core terms

Increase Site-wide Conversions

Improve Crawl Ability of the Site

Croydex sought a bespoke SEO strategy that would address the site’s technical and content aspects.

Tackling Similar Problems? Get in Touch

The Approach

To meet this brief, Ayko designed and developed Croydex’s toilet seat selector site, a custom e-commerce store tailored specifically to this product category. We utilised a Hyva theme and made extensive amendments to both the frontend styling and existing modules to match the client’s brand and UX expectations

‍

Ayko designed and developed Croydex’s toilet seat selector site, a custom e-commerce store tailored specifically to this product category. We utilised a Hyva theme and made extensive amendments to both the frontend styling and existing modules to match the client’s brand and UX expectations.

Developed a bespoke child theme of the Hyvä theme, tailored precisely to the client’s design and functional requirements for a modern, responsive storefront. 2

Implemented Hyvä Checkout and Hyvä Enterprise, creating a complete, end-to-end Hyvä-powered website hosted on Adobe Cloud without sacrificing native Adobe Commerce features.

Engineered a parallel setup to run non-Hyvä storefronts alongside the new Hyvä storefront for the Toilet Seat Store, maintaining operational continuity across multiple sites.

Built compatibility modules for existing custom features, extended Hyvä Widgets with additional customisation, and developed entirely new widgets to enhance user experience and brand identity.

Results

The client is extremely pleased with the timely delivery, the quality of the final product, and the functionality achieved using the Hyvä theme. They’ve expressed satisfaction with both the overall design and the user experience, noting that the site meets their expectations and serves its purpose effectively.

Want Results? Get in Touch

Results

The client is extremely pleased with the timely delivery, the quality of the final product, and the functionality achieved using the Hyvä theme. They’ve expressed satisfaction with both the overall design and the user experience, noting that the site meets their expectations and serves its purpose effectively.

Want Results? Get in Touch

The Challenge

Tackling Similar Problems? Get in Touch

Our Approach

‍

Developed a bespoke child theme of the Hyvä theme, tailored precisely to the client’s design and functional requirements for a modern, responsive storefront. 2

Implemented Hyvä Checkout and Hyvä Enterprise, creating a complete, end-to-end Hyvä-powered website hosted on Adobe Cloud without sacrificing native Adobe Commerce features.

Engineered a parallel setup to run non-Hyvä storefronts alongside the new Hyvä storefront for the Toilet Seat Store, maintaining operational continuity across multiple sites.

Built compatibility modules for existing custom features, extended Hyvä Widgets with additional customisation, and developed entirely new widgets to enhance user experience and brand identity.

This is the default text value

Want Results? Get in Touch

Solution & Results