Google is rolling out 4 new performance max updates with aims of giving deeper insights and more efficient tools for optimising creative assets. These features can help to give a clear understanding of what may be driving performance and give advice on how to enhance underperforming assets
What’s new?
Creative reporting updates: Track conversion metrics for each asset and get specific suggestions, like adding new headlines or images, to boost performance.
Streamlined performance insights: Insights, explanations, and recommendations will be consolidated into a single dashboard, simplifying campaign analysis.
Target pacing insights: Advertisers can monitor if campaigns meet CPA and ROAS targets and identify factors affecting performance, like market changes or budget limits.
Impression share reporting: This new feature shows how text and Shopping ads perform in search results, clarifying the competitive landscape.
These updates empower advertisers to fine-tune campaigns with greater accuracy, improving performance and maximising ad potential in competitive markets.
