The Solution

Firstly, AYKO undertook both an Amazon & eBay ads audits free of charge to identify areas where ad spend was currently being spent inefficiently. Then, we firstly paused all low ROAS and high ACOS campaigns before then undertaking keyword research and creating new best practice Amazon & eBay PPC campaigns.

By transitioning from mostly automatic and broad match campaigns to campaigns using exact, phrase, and product matching AYKO were able to reduce Happy Beds' average CPC by 75%, which helped drive the increase in ROAS across both Amazon & eBay.

Furthermore, AYKO also optimised Happy Beds' Amazon listings to rank higher organically, this included optimising titles, key product features, backend search terms and more. This helped to increase Click Through Rates by 40%. The listings also benefitted from a higher conversion rate, which in turn helped increase the ROAS of advertising campaigns.

Additionally, Sponsored Display campaigns were setup to retarget Amazon shoppers who had viewed Happy Beds' products recently, but not yet purchased.

As a result, AYKO cut spend by 67% while simultaneously driving an ad sales uplift of 25%, therefore not only achieving Happy Beds' primary goal of increasing profitability, but also delivering sales revenue growth across both Amazon & eBay. Within 2 months, Happy Beds' average ROAS had increased by 436% from 1.5 to 8.0 as a result of AYKO's Marketplace management.