Recently, there have been several updates from Amazon, Here are some of the highlights we are most excited about.

Project Amelia

Project Amelia is an all-in-one AI based selling assistant tool that can provide sellers with immediate advice, answers and tools to help them succeed. Once sellers ask Project Amelia a question, they get an accurate response with the right information allowing them to manage their business more efficiently. As project Amelia learns the sellers unique businesses it can offer personalised insights from any page at any time.

Project Amelia’s capabilities include 3 key areas:

Knowledge based questions: Sellers can ask specific questions and receive accurate summarised information. This feature helps sellers make informed decisions quickly, without sifting through extensive data.

Status updates and metrics: Sellers can effortlessly retrieve real-time sales data and customer traffic information. This capability allows them to monitor performance metrics and adjust their strategies rapidly.

Actions and issue resolution: Project Amelia will soon also be able to offer straightforward resolutions to complex issues and tasks by diagnosing the problems. In some causes even taking action on behalf of the seller

Currently, Project Amelia is available in beta for selected U.S. sellers, with plans for a broader rollout to additional sellers and support for multiple languages in the future.

Amazon Testing 1 hour Drone Delivery

In an exciting development, Amazon is testing its one-hour drone delivery service, known as ‘Prime Air,’ in Arizona and Italy later this year. The company aims to expand this innovative delivery method to select locations in the UK by the end of 2024.

Amazon’s strategy involves integrating drones into its existing delivery network, allowing customers to benefit from a combination of traditional delivery vans, flex vehicles, and drones operating from the same warehouses. This approach is designed to enhance delivery speed and efficiency, providing customers with more options for receiving their orders.

However, it’s important to note that Prime Air will initially be limited to packages weighing under 2.2 kg (5 lbs). This weight restriction ensures that the drone delivery service remains efficient and manageable while maintaining safety standards.

Sepideh Masihpour

Content Marketing Executive