Recently, Google has rolled out a new feature: the “Shop Nearby” rich result. This is beginning to appear in search results for select eCommerce stores on both desktop and mobile devices, offering a fresh way for consumers to discover local shopping options.
When users encounter the “Shop Nearby” option in their search results, they can click on the text to reveal a panel that displays details about the nearest Google Business Profile (GBP) listing for the store in question. This feature not only provides immediate access to valuable information such as store location, contact details, and hours of operation, but it also encourages users to make a quick and informed decision about where to shop.
Implications for SEO
As the “Shop Nearby” feature gains traction, it will be vital for eCommerce businesses to revisit and enhance their local SEO strategies.
Here are 5 things to consider:
- Optimise Your Google Business Profile: Ensure that your GBP is fully optimised and up to date. This includes accurate business information, images, and customer reviews, which can all influence your visibility in local search results.
- Implement Relevant Schema Markup: To help Google understand your local listings better, incorporating the appropriate schema markup is essential. Schema markup is structured data that gives search engines more context about your website’s content. Focus on local business schema to improve your chances of appearing in related searches.
- Focus on Local Keywords: Tailor your website content to include local keywords that resonate with your audience. Think about phrases potential customers might use when searching for your products in their area.
- Encourage Customer Reviews: Positive reviews not only improve your reputation but also enhance your local SEO. Encourage satisfied customers to leave reviews on your GBP, as this can influence potential shoppers.
- Monitor and Adjust Your Strategy: Keep an eye on your local SEO performance. Use analytics to track any changes in traffic or conversions linked to the new “Shop Nearby” feature, and be prepared to adjust your strategy accordingly.
The introduction of “Shop Nearby” can be an exciting development for businesses as it provides an opportunity to attract local customers. By refining your SEO strategy and equipping your site with the necessary schema, you will be able to position your store for higher visibility with the new update.
