Hemingways is a specialist e-commerce and distribution company based in Ripon in the north of England. It’s association with the Cadbury brand spans fifty years and this long-standing relationship has led to many exclusive innovations including the creation of Cadbury’s biggest chocolate selection box – the famous Giant Selection Box and the personalisation of sleeves for Dairy Milk and Milk Tray brands.

The Magento Commerce build allows customers too personalise their chocolate bars on all devices, this was marked step forward in usability accommodating the growing number of mobile users that wanted personalisation in their palm.