The Solution
We undertook keyword research and created Amazon PPC campaigns according to best practices to help scale and grow Chia Charge's Amazon sales, whilst also hitting or exceeding the agreed ROAS target.
Using a range of sponsored product campaigns, including both keyword and product matching campaigns, we helped Chia Charge's existing products further penetrate the highly competitive sports nutrition market.
Furthermore, sponsored products campaigns also were created for new products, to increase awareness and demand for these new products. Sponsored Brands campaigns were also utilised in a brand defence strategy, to protect loyal customers from competitors.
Additionally, Sponsored Display campaigns were setup to retarget Amazon shoppers who had viewed Chia Charge's products recently, but not yet purchased.
As a result, AYKO helped Chia Charge to increase average order value and brand loyalty, whilst decreasing the advertising cost of sales (ACOS) on Amazon. Therefore, not only growing Amazon as a sales channel, but also increasing its profitability.
No ROAS No Fee
Chia Charge had signed up to AYKO's No ROAS No Fee offer, where if we don't increase the ROAS in the first 3 months then AYKO's fee would be refunded in full.
In Month 1, Chia Charge's Amazon ROAS was slightly under the agreed ROAS target, as a result of running advertising campaigns on a number of new products launches - as a result, Chia Charge were refunded in full for Month 1.
The advertising data collected from Month 1 was then utilised for optimisations in Month 2 which resulted in AYKO exceeding the ROAS target, and achieving a ROAS of 4.5, at a higher ad spend. Organic sales had also increased as a result from listing optimisations made by AYKO and overall sales for January were up 30% compared to the previous January - therefore kick-starting the ambitious growth which Chia Charge were seeking on Amazon.
Month 3 saw another increase in ad spend at a ROAS above the agreed target, and Chia Cha also experienced a halo effect from advertising which also provided an uplift to organic sales. AYKO also helped Chia Charge acquire additional market share through the launch of both new products and new product sizes, further helping to grow the brand on Amazon in the competitive sports nutrition market. Overall, Chia Charge's sales increased 102% in 3 months.
Chia Charge benefitted from signing up for a risk free 3 month trial of AYKO's Marketplaces PPC management services, as they were refunded in full for Month 1 - and now Chia Charge and AYKO are working together long term to further grow the brand on Amazon.
